Week 4

For this week class, we began the class by product strategy of marketing mix (4Ps). Products were launched in each market. They were not only stuffs, but it’s also including services. There are many functions that involve in managing each product; marketing, service, support, warranty, packaging, and R&D. It was not easy to make one well-known and popular product in the market. To make each brand success, the owners had to make a good business plan in creating customer value, positioning, and branding. So, if you want to market or publish new products, you should follow all product strategy steps; creating value, communicating value, and delivering value.

After that, our class had a special activity. We had a role play for a job interview. We were divided into nine different groups. My group was the first one to take turn and we had a role play on job interview of a flight attendance position. Everybody in the class looked concerned and interested about this. So, did me. I was worried because I had to act as a strict interviewer. So, I did it my best. However, something laughing that we did was just fine for the class today. But, it’s ok. I understood their feeling in that situation. They were just excited while waiting for their turn to present. Every group was great today. The great thing is everyone looked confident and fearless.

The role play was not only acting. But, the teacher wanted to see us increased our ability in English skill. And it worked. Thanks teacher for this interesting activity. I’m looking forward for more activity from you.